Ben Collier

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Tag Archives: marketing

If there’s Hellmann’s in the basket, there’s a recipe on the receipt

Posted on 16/05/2012 by Ben Collier

Great little marketing idea, whenever a customer buys Hellmann’s mayonnaise the other items in their basket are analysed and a recipe printed on the receipt!

Should be considered a success – sales increased by 44%!

Posted in Articles | Tagged marketing, video, youtube

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