Great little marketing idea, whenever a customer buys Hellmann’s mayonnaise the other items in their basket are analysed and a recipe printed on the receipt!
Should be considered a success – sales increased by 44%!
Great little marketing idea, whenever a customer buys Hellmann’s mayonnaise the other items in their basket are analysed and a recipe printed on the receipt!
Should be considered a success – sales increased by 44%!
There are several noteworthy changes:
- The sizes of all the fonts and buttons were increased
- The “selected” item or item with the mouse over it is clearly highlighted
- The user can navigate intuitively around the page using D-pad up/down/left/right motions
- Additional padding has been added between all elements on the page
- Darker or slightly muted colors have been chosen to suit TVs that are generally tuned to be brighter
More on Google’s Designing / tweaking your website for TV guide.
Inspiring 30 minute short film about IBM. Worth watching.
I’m not usually a fan of gore, but this is executed with a somewhat elegant charm..
Apparently it comes with iBooks too..