
Over $10,000 for a watch that’ll last two years – the price is a feature.
The Apple Watch Edition is a statement piece; whether a whim of Jonny Ive or a treat for China’s rich fashion elite . It’s a potentially lucrative experiment.
There are many ways to rationalise why people will buy it. Maybe it’ll be upgradeable, with the S1’s system on a chip you could replace the S1 with an S2. Maybe the Watch won’t see annual updates nor need upgrading, beyond sensors and battery life the Watch is a mere dumb screen, what could need an upgrade so soon? Maybe one day it’ll be a collectable, worth well more than the original cost. Maybe it’s purely an experiment; the Apple Watch 2 won’t come in Edition, but a same-price gold effect like the iPhone, iPad and new MacBook.
Right now if you think $10,000 is too much, then you’re not the target market of the Apple Watch Edition.
I’ll be getting the much cheaper Sports Edition and see how it goes .
I am rich
I deserv it
I am good,
healthy &
successful