Peter Andre’s New York Coffee Club
The much anticipated, eagerly awaited second coffee shop of Peter Andre’s made its Brighton debut last week and I was there to taste his latest offering. Just like Pandre’s insania filled comeback following his appearance on I’m a Celebrity Get Me Out of Here, the sequel to his East Grinstead shop brought excitement and joy to a rainy sunglasses still required Brighton.
PETER ANDRE WAS JUST RIGHT INFRONT OF ME! pic.twitter.com/DBj46Mpm
— Bry Jayne (: (@Bryony_JayneXX) August 1, 2012
The ITV2 of Coffee
The available coffees and prices flash up intermittently on three screens behind the baristas. Just before you’ve chosen one of the eight coffees the screen flashes to an irrelevant promotional page. Wait 20 more seconds and you’ll be ordering that coffee; with one of the friendly staff tapping a screen to expertly blend your personal cup of coffee.
The coffee was slightly bitter, lukewarm, served in a cold cup from an automated touchscreen all-in-one bean to cup machine that clearly hasn’t yet been fine tuned to make a decent hot cup. It lacks the love and care you’ll find in most of Brighton’s indie coffee shops.
In Australia it is hard to get a bad coffee yet over here it is hard to get a good one.
Join the Club
The name New York Coffee Club is hardly inspiring, personally I’m in favour of renaming it Oz Coff. The New York theme doesn’t stretch beyond some awful graffiti art I hear Pandre personally designed and executed to match the tattoo he got following the Jordan split.
The New York Coffee Club opened with fresh paint and clean tables, with an obvious effort to avoid making headlines about its hygiene.
The store has ambitious but welcomed opening hours, with coffee being dispensed till 9pm Monday to Friday, and up to 7pm on a Sunday. A late night coffee shop has been much sought after in Brighton for some time. What a shame it’s this one.