Jimmy said: “Beards are like a smell trap. If you walk past a burger van or hang around smokers, they will pick that up. If you have a partner with a beard, our oils will make it something you are not hassling them to get rid of.”
– Got a smelly beard? Head down to Kemp Town (From The Argus).
I was worried Shoreditch was stealing Brighton’s hipster credentials. Looks like we’re getting back on top.
When I took some pictures of Brighton’s West Pier a couple of weeks ago there was something strange going on – what looked like a rap video was being filmed.
Turns out it was a (strange) rap video all about the West Pier, and it’s now up on YouTube. You can even see an odd couple having a BBQ against one of the supports.
This gallery contains 34 photos.
Yesterday (9/02/14) I popped out in the sun/rain to take a look at the damage to Brighton’s West Pier. Despite the weather there were 40 or so people gathered around it looking at the damage, most of them had a … Continue reading
Everyone’s been sending this around the past few days, quite incredible how advanced this was for 1984 (that said – I wasn’t even born then). I’m amazed by the quality of the speech synthesis as the Macintosh introduces itself.
The audience’s response is enough to show how big of deal it was. Bow ties.
Last week Apple rolled out iBeacons throughout their US stores, which was reported heavily by the Mac news sites but they all seemed to miss one major point.
Apple can now track footfall and patterns in their stores.
This will let them gain insight and highlight hotspots, areas of popularity and congestion and ultimately reconfigure or tweak their stores to optimise the experience (sell more). With nearly 400m visitors 1 to their stores in the past year; that’s the potential for a lot of data.
Now it’s worth noting that iBeacons themselves are entirely passive, the beacon has no idea whether one or 100 iOS devices are in the nearby area. However, as Apple control the Apple Store app that gets woken up whenever one of the registered beacons it listen for enters range they can pipe up the info straight from the users device to the cloud.
Combine that with the customers Apple ID (which the Apple Store app already has) and you know what products they’re interested in, what stores they visit and can link this with what they have/do/may purchase.
So whilst on the surface this looks like a way of increasing customer engagement whilst in the store, it may well be an analytical tool for Apple to improve footfall and redesign their stores.
Notes: