Jimmy said: “Beards are like a smell trap. If you walk past a burger van or hang around smokers, they will pick that up. If you have a partner with a beard, our oils will make it something you are not hassling them to get rid of.”
– Got a smelly beard? Head down to Kemp Town (From The Argus).

I was worried Shoreditch was stealing Brighton’s hipster credentials. Looks like we’re getting back on top.