I’ve been using the great sounding AirPods, Apple’s new wireless earphones, for the last 24 hours. With no controls other than Siri, you’re destined to double tap either AirPod to ask to skip tracks or change the volume – things previously possible with the in-line remote.
For podcasters – less people will be bothered to skip ads.
Having to tap and talk to skip a one minute ad really isn’t worth it, it takes around 15 seconds to complete a Siri command if you get the double tap right. Siri isn’t ready as instantaneously on the phone (which is listening even before you speak), you need to wait for the Siri ba-dunk before the mics on the AirPods activate.
For those worrying about volume, it’s easy enough to squeeze the up / down buttons on the iPhone through your pocket. If it’s not in your pocket – it’s a faff.
p.s. they really don’t fall out.
p.p.s. I generally only skip podcast ads when it’s from a sponsor I’m already familiar with.
Digital advertising on USAT’s ePort Interactive platform that highlight Apple Pay availability at point-of-sale resulted in a:
- 36.5% increase in overall sales
- 44.6% increase in total transactions
- 6% increase in total contactless average ticket; 18% at week 20
- 55.5% increase in revenue through contactless purchases, including Apple Pay; 121% at week 20
- 135.2% increase in overall mobile payment usage
A report at Business Wire highlights how simply mentioning Apple Pay at an already contactless vending machine increases sales.
With fewer and fewer cash payments, vending machines where beginning to take the path of phone boxes. Contactless payments through your phone make them feel useful again.
Starting in 2012 advertising in my apps made up around 10% of sales whereas now it is nearly 80%. That increase has come almost entirely from a near collapse of my paid upfront sales (with my in-app purchase income largely unchanged).
David Smith, one of the most successful indie app developers has been extensively tracking his income sources over the past four years and has some great findings in his Evolving App Store Business Models article.
With the new iPhone set to remove the headphone jack I’ve seen a lot of people concerned it’ll mean they can’t charge their phone whilst listening to music due to the dependancy on lightning headphones.
For the last year the Griffin iTrip Aux AutoPilot car charger has allowed you to connect just the lightning port to your iPhone and will charge your phone and supply audio through its inbuilt aux output:
Simply connect the Lightning connector to your iPhone, iPad or iPod and connect the AUX plug to the AUX-in jack on your car stereo.
Whilst we make the transition to wireless this shows it is possible to charge and listen at the same time – we just need to wait for third party hardware to support it outside of the car…